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An Awesome Business Idea: Link Building for Websites - Part Four

Author Cameron Martel

Part Four: The Product

Before you progress your link building business any further you should already have the following:

  • An idea of the time that it will take for you to perform the links - If you are unsure of where to build links or how to go about it, order a link building package from someone already in business and see how they perform for you. Many of these people use programs (available for free generally online) and simply copy and paste the information as they go.
  • A website - The total cost to purchase your website/hosting is $90 or so initially (if you use Crucial Web Hosting), and then $9.99 per month after that. You won’t need someone to design you a website if you use WordPress, as it’s quite easy to use. We won’t get into detail about WordPress simply because there is a ton of information about it all over the internet.
    However, so long as you have hosting and a website you are good to go. Your domain name should be something related to link building, such as “www.welink4you.org“. You want the name to be catchy, memorable, and relatively short.
  • The time to dedicate to the business - During the first few months you will be growing and expanding. Make sure that you have the time to be there to promote the growth and expansion of your business.

Got all of that down pat? Good- it’s time to take your business from “in development” to “in business”.

Product Research and The Product Itself:

A bit of research into a potential market for the product and you will realize that the market is literally begging for more services like this. The internet is rapidly expanding, and so are the number of entrepreneurs out there looking to make a name for themselves online. You can capitalize on this if you can offer:

  1. Convenience - Internet marketers and businesses often have multiple projects on the go. Being able to “ease the pain” a bit will make you highly sought after.
  2. Time - Making life a bit easier for an entrepreneur’s SEO efforts (via link building) will keep you in high demand.
  3. Quality - Deliver what you promise and only promise what you can deliver. In this case, it’s targeted, relevant backlinks.

The market tends to lean towards services that can offer good quality backlinks, not just backlinks en masse. Spend some time building up a list of websites that have a decent page rank, decent traffic, and are relevant to many niche’s. A good idea is to build up a list of 250-500 websites (directories) that accept links, and then another 250-500 article directories. The numbers may sound daunting, but in reality it’s simply a matter of searching for them and knowing where to look.

If you’ve used a link service before they will surely tell you which websites they linked to you from, and though you shouldn’t steal their lists, they can provide an idea of the type of websites that you should be looking for.

Essentially:
 Your service should be offered in “packages” of X many links per package. Shoot for a starting price of $50, and offer at least 250 reliable backlinks for it. You will receive customers like you wouldn’t believe.

Keep in mind that you will need a certain amount of information from your clients in order to submit the backlinks:

  • Website Name - The name of the website
  • Website URL - The URL of the website
  • Desired Anchor Text - The text that you will use to format the link. IE- SEO Help, “SEO Help” is the anchor text of the hyperlink.
  • Short description (60 words) - A quick blurb about the site.
  • Relevant categories - What the site is about.

Your clients should be sending you stuff like this:

  • Website Name: SimplifiedSEO.com
  • Website URL: www.simplifiedseo.com
  • Desired Anchor Text: SEO Help, SEO Tips, SEO advice
  • Short description: SimplifiedSEO.com is dedicated to the successful development or search engine optimization for your website. Begninners and experts alike will find a refreshing take on vital information.
  • Relevant categories: business, internet business

With that information you would then submit it into the link directories as required.  Copy and paste- no thinking involved.

What your customers are really paying you for is time, so make sure that you can afford it to your customers.  Staying on time with your quotes will be the best and only way to guarantee your longevity.

Need Examples?

Still unsure of what link building is? Good examples are:

    • INetZeal.com - (http://www.inetzeal.com) - Offering packages that are comparable to what you will be offering.  The difference, of course, would be your price.
    • SEOCompany.ca - (http://www.seocompany.ca) - Another good example of a website that offers link building and an explanation of their packages.  They are also a bit more expensive.

      Alright, you are now armed with information about the market, where to advertise, and the product itself.  Next is making a business plan, launching your business, and sending us 10% of your profits ;)

      Have something to say about this idea? Leave a comment- we’d love to hear it!

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