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An Awesome Business Idea: Link Building for Websites - Part Five

Author Cameron Martel | 26.09.2007 | Category Sample Business Plans, Online Business Ideas

Part Five: Sample Business Plan

Made it this far? Great- by now you probably realize the profitability and feasibility of link building as a business. You’ve probably done a bit of research and have found an absolutely staggering market, and you’re more enthusiastic than ever about getting your business up and running.

To launch your business, you’ll need:

  • A business plan - A document that completely outlines what the steps we are going to take will be, what the business goals are, and spells out what our products and services will be. The business plan should educate anyone who isn’t “in” on the business and have them fully aware of what’s going on after they’ve read it.
  • Startup costs - This business can be started for under $100, as your only initial startup costs are web hosting ($9.99 per month from Crucial Web Host) and perhaps some PPC marketing (that one’s optional).
  • Initial marketing campaigns - You’re really going to focus on offering your services to forums and communities. That’s where your customers hang out, and getting in there is free and a great way to build relationships.

The Business Plan:

Please keep in mind that this business plan is just an example, and that should you choose to pursue this type of business that your business plan will need to be more detailed and have more information. However, the general format of the business plan is true to the example.

Mission statement:
It is the mission of www.welink4you.org to provide quality, reliable, and quickly delivered backlinks to our clients. Through successful delivery of a quality product we will develop and maintain a long standing relationship with our clients as a dependable provider of excellent backlinks.

Market Analysis:
Our research shows there to be a massive market by which our services will be able to grow and become profitable on. The rapid expansion of internet business has created hundreds of thousands of customers for us to serve with our services, and the rising importance of SEO and relevant backlinks make our service one that is invaluable for a webmaster.

At this present time we have determined that the market is currently undeserved by quality providers that operate at a decent price point, and it is our intention to fill this void by:

  1. Developing a product to serve the market specifically - Our products will be designed for the most benefit of those that choose to use them.
  2. Working with our clients to continue to offer excellent service - We know that our job does not end at the completion of the client order, and because of this we will strive to work with the client and provide whatever amount of service that they need.

Our research has shown that there are no providers that are willing to operate on the same personal level that we are going to focus on, and because of this we will have a significant advantage over our competition.

Product and Pricing
Initially, welink4you.org will only offer one product:

  • 250 Quality Backlinks - $49.99 - This package will be a directory submission to 250 quality directories with high pageranks and relevancy towards a variety of topics.

Once we have determined further pricing and interest in expansion packages we will begin to offer them to our clients at a premium above our base package.

Marketing and Promotion
welink4you.org will utilize social networking and community based marketing in favor of other popular paid promotional mediums, such as PPC or lead-generation marketing. Marketing on community forums and outlets will allow us to gain immediate exposure to our target market as well as become a known brand within the community, helping us generate credibility and sales.

We will start by marketing on the following websites:

  • WickedFire.com
  • DigitalPoint.com
  • SitePoint.com
  • WebHostingTalk.com
  • WorkAtHomeMoms.com
  • WAHM.com

Operating Expenses and Profitability Estimations
Updates4you.com has little overhead ($9.99 per month hosting from Crucial Web Host), so we project profitability within the first week of operations.

This business plan above is quite brief. We will be releasing a business plan template available for free via PDF/.doc/.html file that will provide a better example of what your business plan should look like. However, the fundamental elements of this sample business plan

Closing Comments:

The market for this one is infinite. With billions of websites online, going online, or just getting ready to be launched, the market is ripe for a service that can offer the SEO backend needed for profitability. Many people will pay for it without complaint, and those same people will be actively searching for what your business will be offering.

If you’ve got the desire to create a legitimate income from home with definite possibilities of growth and expansion, jump on this one before the market becomes saturated.

Have something to say about this idea? Leave a comment- we’d love to hear it!